How to Create Your Reputation as "The Best In The World" When I started with my client, Superstition Meadery, they had won a “Worlds Best Mead” contest six months before. Within a few months, I had created them as 'World's Best Mead. Winning a World's Best Mead" wasn’t really a big deal because there are [...]
Why Content Marketing Needs PR (And Vice Versa) per Neil Patel Neil Patel, the digital marketing guru, has this to say - If we’re all content creators these days, what’s the point of PR? Actually, the fact that we’re all content creators makes PR more important than ever. Think about it this way. Good marketing, [...]
In the past and often now, you may have noticed when you read digital marketing company blogs about PR, they will skew the article towards the advantages of digital marketing and now digital PR. It seems all digital marketing companies are trying to get into the public relations arena now, claiming they practice ‘digital PR’ [...]
How Newsjacking Can Grow Your Publicity Newsjacking is writing about how you or your company tie in with a hot topic or trending story. This can position you as an expert in your field by providing valuable information on a hot or trending topic. If your input is truly valuable, this can garner you mass [...]
Google Ads, Facebook Ads, SEO, Content, or Social Media - Which one has the best ROI? Neil Patel (the Online Marketing Guru) did a study on where your best ROI is when comparing Google Ads, Facebook Ads, SEO, Content and Social media. Here is what he found: Most small to mid-size companies are spending most [...]
