[fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”yes” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”60px” padding_right=”” padding_bottom=” 60px ” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”https://883185.a2cdn1.secureserver.net/wp-content/uploads/2017/06/hotels_diva.jpg” background_position=”center center” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”200px” padding_right=”0px” padding_bottom=”200px” padding_left=”0px” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text]

HOTEL DIVA, SAN FRANCISCO

[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

THE CHALLENGE

Part of the Personality Hotels Brand, The Hotel Diva is a small boutique hotel near Union Square, with a beautifully opulent feminine interior & rooms. The goal was to grow the brand awareness for travelers within all markets, but especially the female traveler. With underwhelming room bookings, we needed new campaigns to attract travel and female media and influencers.

THE STRATEGY

Creating Buzz PR was brought on to handle Public Relations for the anchor properties of Personality Hotels: The Kensington, Hotel Diva, and Hotel Union Square. For The Diva, we came up with a series of marketing campaigns including themes for different rooms and holidays such as “Shop Til You Drop”, “Romance Room” and more, with themed gift boxes and cross promotions to go along.

We captured media attention by getting the themed gift boxes and invitations to all relevant media outlets, female target audiences, writers, influencers and travel media. In addition, we created cross promotions with local spas, stores, and brands.

THE RESULT

Our themed campaigns were huge hits, garnering media in many travel, bride, female & fashion outlets, plus bloggers, influencers and more…

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”Separator” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”0″ margin_bottom=”0″ padding_top=”0″ padding_right=”” padding_bottom=”0″ padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_section_separator divider_type=”triangle” divider_position=”center” divider_candy=”bottom” icon=”” icon_color=”” bordersize=”0″ bordercolor=”” backgroundcolor=”#ffffff” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”https://883185.a2cdn1.secureserver.net/wp-content/uploads/2017/05/dark-bg.png” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”60px” padding_right=”” padding_bottom=”60px” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text]

GET YOUR COMPANY NOTICED

Call (415) 948-5275 For A Complementary Consultation

[/fusion_text][fusion_button link=”http://www.creatingbuzzpr.com/contact/” title=”” target=”_self” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”custom” button_gradient_top_color=”#1a80b6″ button_gradient_bottom_color=”#1a80b6″ button_gradient_top_color_hover=”#ed2e76″ button_gradient_bottom_color_hover=”#ed2e76″ accent_color=”#ffffff” accent_hover_color=”#ffffff” type=”flat” bevel_color=”” border_width=”” size=”xlarge” stretch=”default” shape=”square” icon=”fa-phone” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]CONTACT US[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]