How Newsjacking Can Grow Your Publicity

Newsjacking is writing about how you or your company tie in with a hot topic or trending story.

This can position you as an expert in your field by providing valuable information on a hot or trending topic. If your input is truly valuable, this can garner you mass publicity leading to higher credibility, reputation, SEO ranking, and more.

Here are a few tips on how to news jack when you have a truly valuable piece of information that media outlets would be interested in.

  • Scan the news every day. This can be a full-time endeavor, obviously, so choose a few news outlets that fit with your business and target audience. You can easily follow your favorite outlets on twitter.
  • Be fast. The news changes by the minute. As soon as you see something that fits, write up a quick pitch and send it in with a connection to the article.
  • Be sure your story is relevant and you have the credentials to comment. If not, wait for another opportunity, the last thing you want to do is waste a journalist’s time.

Newsjacking can boost your name or brands reputation exponentially, so it is worth a try. This is also a good reason to hire a pro that knows the correct way to news jack and has relationships with the media, so your message gets seen by the right people at the right time.