A Creative, Compelling Story
All of us think we have something important to say. But the fact is, most of the time an announcement about a company is not that interesting to anyone except that company. Unless it is negative, but that is a different story. So How do I get my clients press?
I keep asking questions until I find something interesting.
You must ask yourself – why would anyone care? Why would anyone care to read this for five minutes?
You must make it compelling – a human interest story if possible. This can be hard when you are so close to your company. My clients are in some of the most competitive industries in the country – and honestly, they are not that different or interesting even.
But I find a way to spin their story to make it interesting.
THIS IS THE MOST IMPORTANT THING!
If you are not a storyteller or a creative writer you may want to hire someone to write yours.
Other VERY important elements are:
A short and compelling headline.
Keep in mind that writers, journalists, and editors have hundreds of press releases come across their desk every day – what will make them open yours
110 words or less.
A good Picture.