Why Content Marketing Needs PR (And Vice Versa) per Neil Patel

Neil Patel, the digital marketing guru, has this to say  –

If we’re all content creators these days, what’s the point of PR? Actually, the fact that we’re all content creators makes PR more important than ever.

Think about it this way. Good marketing, whether that’s content marketing or PR, is about making your brand visible. It’s about getting your brand in front of the right people.

The ways we communicate have changed, but people, at a fundamental level, haven’t changed. We’ve all still got only 24 hours in a day, and a limited amount of attention. (Arguably, we’ve got less attention to give, as attention spans are shrinking.)

With so much content being created online, it’s even harder to stand out. That’s why content marketing needs PR behind it to thrive. Because unless your content is being seen by potential customers, it will be doing nothing. It’s invisible, and you might as well have not created it.

You can look at it like this. Before the internet, it was always far better to get national news coverage than a two-line story in the back pages of a local newspaper. The same difference exists online.

So how can you stand out?

Content marketing is the way forward, but only if you’re creating visible content. To be visible, your content must be either published on a major blog or linked to by influencers. That’s why content marketing needs PR.